RELOADED Critical Investigation Proposal

Do Spotify and other developing new and digital media services have an impact on the current music industry? By Harpal

Angle:
He looks at if and how Spotify has had an effect on the music industry through allowing free online streaming. Therefore, taking power away from some artists, producers and labels.

Hypothesis:
The popularity of Spotify may have allowed audiences more opportunity for uses and gratifications because of the increased availability of music online. Also, Spotify may have had a big hand in the supposed downfall of the music industry.

MIGRAIN:

Representation:
Spotify by artists and the industry itself. May not be typically fair as the artists are only telling thier side of the argument.

Issues and Debates:

• Representation and stereotyping
• Ownership and control
• Regulation and censorship
• Media technology and the digital revolution – changing technologies in the 21st century
• The effect of globalisation on the media

Theories:

- Audience Theories

- Semiotics

- Marxism and Hegemony

- Genre Theories

Research Plan:

Other media texts: Youtube, Napster