Task #4

To what extent has the British Music Industry changed in recent years, focusing particularly on Radiohead and Hozier.

Introduction:

- Landscape for BMI has changed in many significant ways over the years.

- To represent this change, I'll be focusing particularly on music videos of two different artists: Radiohead (established) and Hozier (Up-and-Coming).

- Both videos cover thought-provoking topics of today's society: Radiohead (challenging the status-quo) and Hozier (LBGT views in Russia: bring in social and political context in specific paragraph)

- Touch on how music videos are a dying industry and declining budgets.

Quote:

"I feel that in some ways what's happening in the mainstream is the last gasp of the old industry. Once that does finally die, which it will, something else will happen," - Thom Yorke.

- Yorke always has controversial views on the mainstream popular music industry and is not afraid to voice these opinions (Put at beginning?)

Section 1 Radiohead - Lotus Flower Video:

- Conduct a thorough analysis of the video involving as much migrain as possible.

- How Yorke portrays himself and why

- Relevant theories? Audience theories, Psychographics, Gender and Ethnicity, Semiotics. Marxism and Hegemony, Cultivation theory, Richard Dyer (Those with power stereotype those without, stereotypes are exaggerated)

- Touch on comparisons between this video and early Radiohead video: High and Dry. Lotus Flower seems to be pretty low budget and High and dry seems to be high budget.

- Give small analysis of High and Dry through this.

Issues/Debates: Representation and stereotyping, Media effects, Regulation and censorship, The effect of globalisation on the media.
- Music video still a marketing tool for Radiohead? Compare from time periods of both videos (other forms of promotion now and not then?).
- Talk about their old label and how they started self-releasing online later on (piracy links?)
- SHEP link: Economical: Decline of industry? - piracy. Politcal: Challenging the status-quo (Hegemony and Marxism)

Quotes:
- "the last desperate fart of a dying corpse" - Thom Yorke Calls Spotify 'the Last Desperate Fart of a Dying Corpse'" The Guardian, 7 Oct. 2013. Web. 15 Dec. 2014 <http://www.theguardian.com/technology/2013/oct/07/spotify-thom-yorke-dying-corpse>.
- "the music rights organisation PRS for Music reported this year that CD and DVD revenues fell by £8.7 million in 2009, but digital revenues grew by £12.8 million." (2010)" - Budd, C. "Changes in the Music Industry: From Labels to Laptops." English And Media. Media Magazine, 1 Dec. 2010. Web. 15 Dec. 2014 <http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/mmagpast/MM34_Change_music1.html>.
- "In many ways The X Factor and other heavily constructed pop music models can be seen to create a ‘total system’ which Adorno saw as a ‘hegemony of markets’ offering audiences nothing more than the same thing to buy over and over again, breeding a ‘passivity’ that is ‘produced and circulated by the culture industries’." Hendry, S. "Music and Politics." English And Media. Media Magazine, 1 Apr. 2011. Web. 15 Dec. 2014. <http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/mmagpast/MM36_Collab_Music_Politics.html>. (Supports some of Yorke's views)
- "The Conservative government of the time introduced a range of social and economic changes which were resisted by a large number of people including musicians. They challenged public sector cuts, privatisation of nationalised industries and the social changes (and mass unemployment) created by the closure of manufacturing and production industries. There was a spate of urban riots in UK cities in 1981 with ‘Ghost Town’ by The Specials voicing the hopelessness of life in deprived urban environments. The riots had a racial element and The Specials were one of many groups who continued to speak out against far-right political activism and attempted to present the values of cultural diversity within their music." Hendry, S. "Music and Politics." English And Media. Media Magazine, 1 Apr. 2011. Web. 15 Dec. 2014. <http://www.englishandmedia.co.uk/mm/subscribers/downloads/archive_mm/mmagpast/MM36_Collab_Music_Politics.html>. (Relevant to any political points with Yorke's views: challenging the status-quo. Use relevant parts)

Section 2 Hozier - Take Me To Church Video:

- Conduct a thorough analysis of the video involving as much migrain as possible.
- Focus on why this issue/debate is being covered and why it is important. (LGBT)
- Relevant theories? Audience theories, Psychographics, Gender and Ethnicity, Semiotics. Marxism and Hegemony, Cultivation theory, Richard Dyer (Those with power stereotype those without, stereotypes are exaggerated)
- Comparisons with Lotus Flower.
- Issues and debates: Representation and stereotyping; Media effects; Moral Panics; Ownership and control; Regulation and censorship.
- Hozier's views on these issues with quotes.

Quotes:


Section 3 Historical Text (Top Of The Pops):

Section 4 Other Smaller Texts:

Section 5 Conclusion: